← The ledger
07·Client
UMBRA
A one-man window-tint and vinyl-wrap garage outside Detroit with no prior website. Round City named it UMBRA — Latin for shade — built the identity and the site, and delivered the pricing and growth plan alongside it.
- Relationship
- Client
- Engagement
- Past
- Deployment
- Live
- Year
- 2026
- Role
- Brand, naming & site — end to end
- Stack
- Brand + naming · Single-file static site · Market research
- Past engagement
01A name before a website
The shop had a five-star rating and no brand. UMBRA gave it one: a dark cinematic look with a filtered-sun accent, and the line “Shade, done right.” The site is a single fast page built to convert a phone visit into a booked appointment.
02Priced from research
The launch prices and the growth plan came from a real study of Detroit-metro competitors, identifying ceramic tint as the margin lever worth pushing rather than guessing at a number.