← The ledger
08·Client
Value Towing
A Columbus, Ohio towing company. A signed one-month engagement covering a website redesign, on-site SEO, a content strategy, an SEO audit, and management of the ongoing marketing — scoped against a competitive analysis of the operators already ranking above them.
- Relationship
- Client
- Engagement
- Past
- Deployment
- No public URL
- Year
- 2024
- Role
- Website redesign, on-site SEO, content & marketing strategy
- Stack
- Site redesign · On-site SEO · Competitive research · Campaign management
- Past engagement
No public URL.
01Scoped off evidence, not a hunch
The engagement opened with a domain-level competitive report against the towing companies already winning the local search results — so the plan named the gap it was closing before a line of it was written.