The operator
Built by hand, top to bottom.
Round City is one person who understands — and hands-on builds — every layer of the work: the engineering, the systems, the motion, the interface, and the brand. Not a studio that routes your project to a team. The one who does it.
What he does
Five crafts, one pair of hands.
- 01
Web engineering
Production sites and applications — fast, found on search, built to book the job and to last.
- 02
System design
Quote engines, portals, dashboards, agentic tooling — the machinery that runs behind the site.
- 03
Motion & animation
Interface motion and brand motion, made in-house rather than bought off a shelf.
- 04
UX
The interface a business actually earns money through — clarity chosen over decoration.
- 05
Branding
Name, positioning, and the mark that carries them across everything else.
- Photoshop
- Illustrator
- AutoCAD
- 3ds Max
- After Effects
- AI systems
- Automation
Design tools and engineering both — worked in directly, not managed from a distance.
The name
Plan, build, run.
Baghdad was founded as the Round City — a circle drawn in 762, built, then run. That loop is the brand: plan it, build it, run it. Structure, not a story.
المدينة المدوّرة
The model
Mastery you can hire.
He builds his own businesses and sells the same capability to clients. Everything offered here has been run with his own money first — so what you hire has already survived a real shop floor, not just a portfolio.
How the work is done
Five rules. Each one breakable.
- 01
Run it before you sell it. Nothing goes to a client that hasn't first earned its keep on a business that's mine.
- 02
One owner, end to end. No handoffs between vendors, and no seams for the work to fall through.
- 03
Rank, don't rent. Earn the traffic; don't buy a number you can't hold once the budget stops.
- 04
Say what's operating and what's scoped. A plan names what ships today and what doesn't — out loud.
- 05
The number you're told is the number you pay. Flat quote, scoped in one call. No hourly, no retainers.